Why Sustainable Packaging actively pursuing a positive visual perception in the eyes of consumer?

We might hear the word “Sustainable Packaging” in many ways,

What is actually sustainable packaging?

why is sustainable packaging important?

Sustainable Packaging options are beneficial, safe & healthy for individuals and communities throughout its life cycle which meets the market criteria for both performance and cost-wise.

There are 7 R’s in Sustainable Packaging that are revealed by Wal-Mart.

  1. Remove - Eliminate unnecessary packaging, boxes or layers, and harmful materials.

  2. Reduce - “Right-size” packages, optimize material strength, and design packages appropriately for contents and merchandising requirements.

  3. Recycle - Use materials made of the highest recycled content without compromising quality, including post-consumer recycled material (PCR) where appropriate. Components should be chosen based on recycle-ability post-use, with a goal of increasing the municipal recycling rate to 35 percent by 2011.

  4. Renew - Use materials made of renewable resources as measured using ASTM D6866, or select biodegradable materials that meet ASTM D6400 or ASTM D6868.

  5. Reuse - All transport packaging will be reused or recycled by improved pallets and reusable plastic containers (RPCs).

  6. Revenue - Achieve all principles at cost parity or cost savings, which requires a supply chain approach.

  7. Read – Get educated on sustainability and how suppliers play a part.

Sustainable packaging solutions
Sustainable packaging solutions

Sustainable packaging products are sourced, manufactured, transported, and recycled using renewable energy which optimizes the use of renewable or recycled source materials and it is manufactured using clean production technologies and best practice. Sustainable packaging solutions are made from materials healthy in all probable end of life scenarios that is physically designed to optimize materials & energy and effectively recovered and utilized in biological and industrial closed loop cycles. Many companies actively looking for and using sustainable alternatives for packaging materials but for now bio-plastics is one of the alternate materials being considered.

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